Designed by Collective B, Villa de Mûrir is a beauty flagship store located in South Korea. This is the first store dedicated to Mûrir beauty products combining a beauty shop, makeup services, an open studio and a cafe. The branding is essential for the shops’ success and its clear that the designers were aiming for the younger influencer audience. The pink hues, the use of multiple light sources, the pastel color and shape combination, these are all smart moves for a gorgeous Instagram post. Rather than that I personally find the spaces inviting and full of life. This is definitely a shop I would love to visit for a makeup session and some retail therapy.